The digital bargain hunt: At a glance


With online retailers accounting for many of the most-visited websites, the internet is increasingly establishing itself as the go-to place for shopping for an ever-growing number of consumers worldwide.

Supporting the forecast that more than 60% of the world’s population will shop online by 2023, the below infographic examines the projected growth of various market segments in the coming years, as well as tracing the market share of some of the globe’s largest online shopping nations.

This culminates in a comparison of some of the busiest periods in online shopping. While the Christmas period and Black Friday are well-known around the world, they are nevertheless eclipsed by Singles’ Day – an event that originated in China and customarily sees the romantically unattached treat themselves to an online shopping binge each November 11.