Tech’s ongoing impact on fashion retail

Together with technology company Ingram Micro, we explored current trends in the field of eCommerce.

This infographic explores the state of European online fashion retail, as well as offering insights into forecasting growth. Presented within Ingram Micro’s signature look-and-feel, the campaign targeted the clothing industry and sought to demonstrate the impact of technology on the sector.

As was the case across the series, the infographic is built upon a strong statistical foundation and brings the data to life through coordinated use of illuminating icons. Even when keeping to a predominantly red and blue colour palette, the graphic neatly accomplished the client’s wishes by presenting insightful market data in an easily-digestible, yet authoritative visual style.