Pets in Germany


Our German team produced the following graphic for a domestic insurance company, SV Sparkassenversicherung.

The infographic delves into the topic of pets in German households and presents a range of statistics that provide an insight into the country’s relationships with its four-legged family members.

Cats account for 14.8 million of Germany’s 34.4 million pets, comfortably ahead of second-placed dogs, which number 9.4 million.

Unsurprisingly, toys are the most popular ‘accessory’ and are present in 81% of households with pets. 55% of owners also provide their pets with care products and a further 33% with appropriate shampoo.

Our in-house designer Sandy Geist took particular pleasure in creating this colourful graph, complementing the lively colour palette with an ensemble of playful pets!