E-bikes: Environmentally friendly, sporty and flexible


Author: Sarah Tebbe

Together with our client SV SparkassenVersicherung we worked to produce an infographic on the topic of e-bikes, with the idea of showing what is currently happening in the field. The key question was who uses them and for what purpose. The goal of the piece was to communicate this message in an amusing and light-hearted manner. What proved to be a particular challenge, however, was defining the three different categories of e-biker rider. Given the best infographics not only inform, but also entertain, this example certainly ticks all the right boxes!