ABOUT


Welcome to the age of information overload

Everything and everyone gathers data, numbers, insights – the smart toaster in your kitchen does it, your favourite online shop always did it and your new car will soon do it too.

Big data, statistics, market data and figures have become the foundation of the business world.

Utilising the strength of the Statista platform – the data aggregator at the heart of our company – we launched the Statista Content Marketing & Information Design department in 2014. Our team tells data-driven stories on any global topic. We combine desk research, editorial work and design to deliver custom infographics, animated videos, presentations, corporate publishing and interactive content – to mention a few. 

Combining information design with content marketing is our niche. It’s our daily bread and butter and what we do best. 

We are convinced that data-driven content marketing and information design opens up great opportunities for our clients’ marketing, communications, sales and business development work.

With a team of around 30 consultants, designers, editors and projects managers, our mission is clear:  

We find, narrate and visualise relevant facts on any topic in order to make them consumable and impactful through custom design. 


WHY WE ARE THE RIGHT PROJECT PARTNER


DATA FOUNDATION

We are part of Statista.com – one of the largest market data portals worldwide with access to 22,500 data sources.

INFORMATION DESIGN

Excelling in converting stats and numbers into creative stories and design, we have established “Information Design” as its own discipline. 

TRANSPARENCY

We approach all projects individually and share our sources with you – no secret formulas behind the scenes.

ONE ROOF

Researching, writing and designing is what we do day in, day out. This focus is our niche. We provide it all under one roof and as a holistic supplier.

EDITORIAL EXPERTISE

Our editors research and write for clients in a variety of industries and will tell a story in your desired tonality.

CULTURAL DIVERSITY

While all our editors and project managers are native English speakers, we also benefit from the linguistic skills of employees from over 45 countries.


HOW WE DO IT


From idea to hand-over

First, we develop a concept or idea together. Then we research and filter comprehensive insights into digestible editorial work (or prepare the data you have provided) to create a story flow. After that, our design team steps in to bring the insights and storytelling to life in your corporate design.

1 | Idea Development

Together we develop topics and ideas for your campaign or projects

2 | Data Research

We find & filter relevant data or prepare your content in your desired way

3 | Editorial Work

We structure the content to create a clear, engaging story

4 | Design

We create a unique visualisation that fits your brand and tone

5 | Distribution

Optionally, we can use the Statista portal and newsletters to ensure additional outreach and brand exposure


WHO